You’re going to discover over 30+ ways to use PLR articles and software to make an income online.
Before we jump in, let’s get this out of the way: In most cases it’s a good idea if you
rewrite the PLR so that you are using unique content. That point won’t specifically be
mentioned in most of the strategies listed below. However, you should assume it’s
generally a good idea to modify the PLR at least partially – about 20-30% or so.
1. Load articles into an autoresponder
You already know you need to load up an autoresponder series as a way to
automatically build a relationship with your readers. PLR articles make this task easily.
While you should load at least seven to twelve articles into your series, you can also put
your business on autopilot by loading 52 articles into the series – one per week. That’s
a full year’s worth of content that you can use to build a relationship, help you close
sales, and so on.
Do note, however, that you should be using “evergreen” content. In other words, use
content that’s always relevant and timeless.
2. Use the content to create regular newsletters
Of course you don’t need to use all your PLR content in your autoresponder. You can
also use PLR articles for real-time broadcasts to your entire list. And since you’re
blasting it out live, you don’t even need to worry about it being “evergreen” content.
For best results, weave affiliate links – or links to your own products and services – into
3. Use the content on your blog
You can get your blog off to a good start by populating it with PLR content. Then you
can keep your blog going by posting PLR articles once or twice a week. In fact, if you’re
using a blog platform that allows you to autopost, then you can load it up any time you
want ….. and the software will post it for you once or twice a week.
Since blog posts can be short – even as small as a couple hundred words – you can
easily take one PLR article, chop it in half, and create two blog posts.
4. Create offline newsletters using PLR articles
Many marketers use PLR articles to help create their autoresponder series or their
online newsletter. However, PLR content can also be used to create an offline
newsletter – either free or paid.
5. Use PLR articles as the basis for your research
I’m sure you’ve seen it before: PLR articles that are written so horribly that they are
difficult to read. Obviously, they were written by someone whose first language is not
English. While they might pull in search engine traffic, you know that any human who
reads these types of articles will hit the back button ….. fast.
Worse yet, sometimes you run into PLR articles that are beautifully written – but you
can’t use them. The problem is that when you run them through CopyScape.com, you
find out that they’re plagiarized. That opens you up to copyright infringement and
intellectual property lawsuits.
Obviously, you cannot use these articles as-is. But does that mean you wasted your
money buying these PLR articles? Not necessarily. You see, if the articles are well researched
and the content is good, then you can use them as the basis for your own
research to write completely new articles.
Think about it: researching your article usually takes more time than writing it. So if you
have a well-researched article in front of you, all you need to do is rewrite it to create a
completely original (yet factual) article.
In other words, don’t despair the next time you buy dirt-cheap PLR articles only to find
out they’re cheap because they’re poor quality. Just consider the money as well-spent
since it reduces your research time.
6. Add affiliate links to articles and submit to article directories
Here’s an easy way to make money from PLR articles. Simply go to Clickbank.com,
Amazon.com, or any other site with an affiliate program. Find a best selling product.
(Clickbank in particular makes this easy to do, since they list their hottest products at
the top of each category.)
Next, find PLR articles closely related to the same topic of the affiliate product. Rewrite
the content, as most article directories won’t accept PLR articles or duplicate content.
As you rewrite, insert your affiliate links into the article.
It’s also a good idea to rewrite it around one or two keywords that your market will use
to find your article. Use WordTracker.com (or your favorite keyword tool) to determine
what longtail keywords get traffic, but also have very little competition in the search
Finally, submit your rewritten PLR articles to article directories like ezinearticles.com.
You should also include a resource box at the end of the article to point people to your
website, which should encourage people to get on your mailing list.
7. Use PLR articles as search engine food
Instead of merely posting PLR content on your blog as mentioned in strategy #3, you
can rewrite it around your niche keywords and then post it. That way these articles will
not only serve as “sticky” content to draw visitors back again and again, you’ll also pull
in new search engine traffic.
8. Create a content-rich site /and sell it!
That’s right, you can use your PLR articles to create a content-rich site based around a
particular niche. Then you can monetize the site by adding AdSense to the site or
adding affiliate links to the content (or both).
Usually you might then start working on promoting the site, such as tweaking your
content around longtail keywords to bring in search engine traffic, using article
marketing, using expired domains that are already bringing in traffic, or similar traffic
generation strategies. However, your other option is to simply sell the site outright to
another marketer on eBay, DigitalPoint forums, or a similar marketplace.
You also have two options. You can either create one site – with a domain name and
everything – and sell the site and domain name. Alternatively, you can sell the site
template (design) and all of its content to multiple buyers as an “out of the box” solution.
Note, however, that some PLR licenses may not allow you to resell the content, even if
it’s part of an overall site. This is especially true if you’re selling it to multiple buyers.
You’ll need to look for PLR content that includes transferable rights.
9. Create the site – and keep it
Of course you can create a content-rich niche website as described above, except don’t
sell it. Instead, keep adding content to it, keep promoting it, and keep monetizing it
….. and keep all the profits for yourself.
10. Create a site using PLR and sell advertising
As described above, one way to monetize a content site is to insert advertising links or
AdSense on the site. Another way to do it is to sell advertising on the site. You may
sell text ads or banner ads. If your site has a high Google page rank, many advertisers
will be content to merely buy a link as a means to get the benefits of your high page
11. Run a membership site
Membership sites are good profit models, because of the residual income. However,
generally membership sites are also tedious to maintain, simply because you need to
constantly be creating and uploading new content.
That’s where PLR articles come in. No more struggling to brainstorm your next topic.
No more spending days creating the content. Just tweak PLR articles and upload it to
your site. Now membership maintenance only takes a couple hours instead of days (or
12. Pull in foreign search engine traffic
Are you bilingual? Or do you know a good translator?
If so, you can translate your PLR articles into foreign languages. As usual, pay
particular attention to one or two keywords in each article. Then upload to your site and
watch the traffic start coming in.
(Naturally, of course, it’s best if you have products – your own or affiliate products –
available in this same language.)
13. Turn PLR articles into an online course
An alternative to offering a regular ebook is to offer an online course. You can send
each lesson directly via an autoresponder, or you can merely send the link to a
Either way, PLR articles can be used to create the online course. Best of all, you can
either offer a free course as a lead generator, or offer the content as a paid product.
14. Use PLR articles as the basis for a teleseminar series
Just because your PLR articles are in text form doesn’t mean the content needs to be
delivered strictly in a text format. (Indeed, you’ll discover other non-text uses for PLR
articles in just a few minutes.)
Here’s an idea: use your PLR articles as the basis for a teleseminar series.
You can give a presentation based on one or more articles, and then open the phone
lines for questions. Or, you can have a friend interview you based on the content ….. and
you can give your answers straight from your articles.
It’s two products (free or paid) in one. First, you can give access to the live
teleseminars. Second, you’ll have the recordings to sell or give away to others.
15. Use articles to create content for others
If you have a writing business, you can use PLR articles to create content for others.
Since you need to provide unique content to your clients, partial rewrites won’t do.
However, good PLR can save you a lot of time in the research department.
You may also take on clients who can’t pay as much by offering to use PLR content as
a base for their content. They get something that’s nearly 100% original (yet they don’t
have to pay full fees), and you get paying clients. It’s a win-win situation.
Note: you should only use PLR content as a base with prior approval from your
clients. Otherwise you’re likely to ruin your reputation if they discover that you’re not
giving them unique content.
16. Use PLR content to post answers on Yahoo Answers
One way to get valuable backlinks to your site (for search engine optimization purposes)
is to post answers on Yahoo Answers.
Since it can be tedious to create “fresh” answers for every question related to your
niche, you can use PLR articles instead. Ideally the full article should be posted on your
website. That way you can simply post your own site as the source of your information.
17. Use PLR articles to post comments on other people’s blogs
Just as you can use PLR articles to post on Yahoo Answers, you can also use it to post
relevant comments on other people’s blogs. Then leave your backlink to get human
traffic and – if the blog allows search engines to follow links – the benefit of a one-way
link for search engine optimization purposes.
Be sure the content you use is relevant, however. And in general, you don’t want to
post entire articles. Instead, post a portion of the article that’s relevant to what’s being
discussed. You can then link to the entire article that’s posted on your own blog.
18. Use as content to post answers on forums
Here’s another way articles can be used to get links: post the content on other people’s
Now you can do this one of two ways. On forums that encourage people to post
articles, you can post all or part of an article – particularly if you add your own
comments about the article. If you add something controversial, you’re likely to spark a
debate (and that’s good thing).
Some forum owners frown on this, however. They’d rather people have natural
conversations rather than post articles. In particular, new members of a forum are likely
to get their hands slapped for posting “drive by” articles. If you run into a forum that
discourages posting articles, then use your PLR to help you brainstorm topics to post
about on forums – but don’t necessarily post the articles themselves (at least not in a
Note: On the other hand, some forums have specific sections where you’re
allowed to post full articles. In those cases, consider posting a few along with a
Another way to use PLR content on forums is to use it to answer other people’s posts.
Here you may post part of an article, along with a link to the full article that’s posted on
Note, however, that most forum owners prefer if you answer the question in its entirety
on the forum – so you don’t want to just post a line or two with a link. Instead, post a
complete answer ….. with a link for those seeking additional information.
Tip: you can pay other people to post these articles or article snippets. Post a
project on elance.com to find freelancers willing to do this work for you.
19. Use PLR articles to create Squidoo pages
Plenty of savvy marketers set up Squidoo pages (AKA lenses) around specific niche
topics. You can do the same using PLR articles to create the lens. You may want to
rewrite some of the content around specific keywords. Then add interactive features,
affiliate links, and links to drive traffic back to your own site.
20. Use PLR content to create Squidoo lenses – then SELL the lenses
Here you set up a lens as described in strategy #19 above. However, instead of
keeping it yourself, you sell it immediately to someone else. It’s a quick and easy way
to make a nice chunk of change.
Note: check your PLR license to be sure this is allowable. To be safe, find content
that comes with transferable rights.
21. Use PLR articles as content on social networking sites
Social networking sites like MySpace are great places to network with like-minded
people, build a list of “friends” in your niche, and more. However, in order for your
social networking page to be truly effective, you should regularly update it. Usually this
means posting frequently to your site-sponsored blog.
Now if you’re maintaining your own site and other blogs, the thought of maintaining yet
another blog might sound like a lot of work. It’s not – especially if you use PLR articles
to create your blog.
22. Use PLR articles to populate your own forum
If you’re just starting a forum in your niche, you already know the “chicken and the egg”
problem. Specifically, you need people to start posting in the forum to get it going with
some good content. And yet most people don’t want to post in a forum that doesn’t
already have lots of posts and content.
The solution? You need to populate the forum with good content to encourage others to
start posting. And to do that, you can use PLR articles to spark discussion. Either get
your friends to post these articles for you, or ask them to join the discussion on the
threads where you’ve posted the articles.
Either way, in no time at all you’ll have a thriving forum full of good content!
23. Offer your affiliates PLR articles to help promote your products and services
If you want to encourage your affiliates to promote your wares, it’s a good idea to have
a full suite of content to help them do so, including banner ads, text ads, newsletter ads,
solo ads, PPC ads, and so on.
However, you should also give them relevant articles they can rebrand with their affiliate
links and load into their autoresponders and on their blogs. To make it easy on
yourself, you can offer them PLR articles to do just that.
24. Tweak PLR articles and sell them
You already know that you can sell PLR articles users to niche members who are
desperately seeking solutions. However, here’s another idea: rewrite the articles and
sell them to newspapers, magazines, and other paying markets. You can find these
markets by getting a copy of the yearly “Writer’s Markets” publications.
25. Use PLR articles as a basis to create an “advertorial”
An advertorial is an advertisement that’s made to look like an article. Because it looks
like a newspaper or magazine article, it tends to get read more often than a regular ad.
After all, most of us have trained ourselves to ignore advertisements. So the less your
ad looks like an ad, the better response you get.
Flip through any magazine or newspaper, and you’ll see plenty examples of
advertorials. Study how a sales pitch is woven into solid content, and you’ll get a pretty
good idea of how you can use your PLR articles to create advertorials.
26. Use PLR articles as a basis to create a press release
Just as you can use PLR articles to create advertorials, you can also use them to create
press releases. The difference, however, is that the “advertising” component of a press
release is even more subtle. Typically press releases point readers to your site for
more information. If you pitch anything in your press release, the newspaper editor will
probably pitch your release straight into the garbage.
27. Use PLR articles as the basis to create offline flyers
One way to advertise your business offline is to create advertising flyers that you hang
on bulletin boards at related businesses or elsewhere around your city. You may also
do a joint venture with business owners to insert your flyers into customer shopping
bags. Or, where allowed, you can hand flyers out on the street.
Most people create their flyer by creating a regular ad. You know what happens with
these sorts of flyers: the majority get thrown into the trash and promptly forgotten.
However, you can make your flyer more valuable to prospects simply by turning it into
an advertorial that includes solid information to help them solve their problems. And of
course you can use your PLR articles to create these advertorials.
The end result? Your prospects will take your flyer with them and act on it.
28. Use articles as the basis to create an interactive survey, quiz, petition or
One way to engage prospects online is to get them interactive. And a good way to get
them interactive is to have them take a quiz, fill out a survey, or sign a petition.
Naturally, you can get the content to create these interactive features by turning to your
These sorts of interactive features work particularly well on sites where commercial
activity isn’t allowed ….. or at least not encouraged. For example, you can ask your
MySpace friends or your friends on a niche forum to take a quiz.
So how do you monetize these interactive features?
One way is to ask people to submit their name and email address in order to participate.
However, you’ll need to offer them something else (a bribe, if you will) to encourage
them to do that.
An alternative isn’t to force them to sign up for your newsletter, but rather ask them to.
Again, offer them a compelling reason to do so, such as a free report (which can also be
derived from PLR content).
Finally, you may place AdSense ads, text links, or banner ads around your interactive
features to help monetize that page.
29. Create your own niche article directory
Here’s an idea: instead of submitting your modified PLR articles to article directories,
you can create your own niche-specific article directory. You can populate the directory
by submitting dozens of your own articles. Then you can ask other webmasters to
submit their articles, too.
What you do after that point is your decision. You can keep running the article directory
and keep all the profit, or you can sell this established, content-rich site on eBay, the
DigitalPoint forums, or anywhere else websites are commonly sold.
30. Combine your PLR articles with other PLR articles to create an ebook
You can use one or more articles to create chapters for an ebook. Put together just 20
articles, and you’ll instantly have an ebook around 10,000 words.
So what should you do with this ebook? Scroll down to the next section for dozens of
strategies to profit from your PLR ebooks.
31. Put the information to use
In addition to selling or giving away the information, PLR articles are also personally
valuable to you if you’re interested in the topic. Don’t forget to use the information in
your business or personal life.